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Venturing into the realm of ad networks can feel like embarking into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. Let's, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Often, ad ne… Read More

Boost your app's engagement with the power of well-crafted push notifications. These bite-sized messages can substantially influence user behavior, driving them back to your software. But, simply sending random notifications won't cut it. To truly master this valuable tool, you need a intelligent approach that highlights user experience and deliver… Read More

In today's online marketing landscape, it's crucial to comprehend your target audience deeply. Employing audience insights empowers businesses to craft precisely targeted advertising campaigns that resonate with potential customers. By analyzing demographics, interests, behaviors, and online activity, advertisers can construct personalized messagin… Read More

Pop-under ads can be apainful for users, but they also present ainteresting challenge for advertisers. These ads operate under the radar, appearing in a new window when a user clicks with a webpage. This stealthy approach can lead to substantial click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works for pop-… Read More